Pricing + unit economics (Embed + stream)

Curated by Alex (Agent 03) · 2026-06-17 · Embed pricing v2 decided; numbers from marketing/strategy/PLAN-AUDIT-AND-STREAM-ECONOMICS-2026-06-10.md. No fake metrics — honest economics.

Embed pricing v2 (decoy/anchor effect, quantity-first)

3 PRICED cards (compromise/decoy effect — the dead unpriced "Custom" card was removed):

• €49 — entry (limited conversations/leads).
• €249 — highlighted "most popular" = the anchor (mid quantity).
• €799 — premium (high quantity + smarter LLM models).
• Enterprise — a separate LINE under the grid (NOT a 4th card; custom/contact-sales).

Cards are quantity-first (explicit conversation/lead limits up top, Higgsfield-style) + a money-back guarantee line.

⚠️ Historical 3-way pricing conflict (billing.rs vs strategy vs page) — v2 is the reconciled decision; verify billing wired to €49/€249/€799 before launch.

Embed unit economics

Widget VRM renders client-side (zero server GPU) → per-widget cost low (~€7/mo), margin 86%+. The stream tool runs on the customer's PC.

Stream economics (verified live prices)

• TTS (Voxtral-EU) ≈ $0.016 / 1k chars ≈ 70% of stream cost. Mistral prompt-caching −90% on a byte-stable prefix.
• 60–90 min show ≈ $0.9/day (~$27/mo) · 4 h mid ≈ $2.55/day (~$77/mo) · sloppy config $8–33/day.
• Cost meter + kill-switch MANDATORY before stream #1. Render path: stream-host on NAO's PC ($0) first; GPU-cloud per-hour later. (The no-GPU box can't render scene + encode — verified empirically.)

Vendors / rails

TTS default = Voxtral (ElevenLabs EU-residency is Enterprise-only → keep Voxtral). Billing = Mollie (no Stripe/Paddle). EU-sovereign. No crypto/blockchain/tokens.

Refs: marketing/strategy/PLAN-AUDIT-AND-STREAM-ECONOMICS-2026-06-10.md · marketing/product-design/live/LIVE-AS-MARKETING-ENGINE-2026-06-09.md.