OpenAlice positioning (master narrative)

Curated by Alex (Agent 03) · 2026-06-17. Detail in marketing/positioning/.

The category

Embodied AI employees — AI agents with a face, a voice, and your knowledge that work on your site / stream. EU-sovereign, auditable, ready to work.

Master narrative (the moat)

The autonomous AI corporation — a company operated almost entirely by AI agents, one human in the shadows ("lights-out company"). It's TRUE for us → category-defining + uncopyable. Strongest B2B angle: "the same agents that run our company are the workforce you hire" — the corporation is its own product demo.

Products-hub messaging (openalice.blal.pro — products surface, lore-free)

Hero: "AI employees with a face, a voice, and your knowledge." + motto eyebrow ("Safety First. Science Second.").
★ Block: "The company that runs on its own product." (one human + N agents; the agents do the work; honest — never "no humans").
/trust = the DACH B2B closer (data-flow map, DPA download, subprocessors, honest voice disclaimer).
EU-sovereign 🇪🇺 (Mistral, data in EU) · GDPR-native · auditable.

Faces + PR sequencing

Public faces = the GIRLS only (products/robots — residents of the Garden). Worker-agents = numbered shadows. NAO invisible.
PR campaign deferred until the LIVE launch. Until then: quiet product surface (Embed landing/SEO + demo video). ALICE = Subject 00, debuts at LIVE; LILY = Subject 01 = the Embed face.

Honesty rails

"1 human + N agents" (HITL acknowledged; never "fully autonomous" overclaim) · no fake metrics / no logos until real pilots · sovereignty true on text+RAG (voice honest until mistral_native is the wired default) · no crypto/blockchain/tokens · lore OFF B2B surfaces.

Refs: marketing/positioning/ (vision, Wonderland-Facility vibe-bible) · products-hub structure (handoff to Tycho).